WPP and Kantar launch their cross-industry initiative, IRG

27 Aug,2019

By A Correspondent


WPP and Kantar announced the launch of their latest global cross-industry initiative -Institute for Real Growth (IRG) in India. IRG, notes a communique, is the first programme of its kind to help CEOs, CMOs and other senior business leaders to drive more effective growth strategies.


The not-for-profit, independent Institute, co-founded by WPP along with Facebook, Google, Kantar, LinkedIn, the NYU School of Professional Studies (NYUSPS), Saïd Business School at the University of Oxford, Spencer Stuart and Mobile Marketing Association (MMA) aims to help organizations focus on sustained, long-term real growth by equipping leaders with best practice approaches to their strategy, structure, capability and leadership.


The IRG was launched in India at an event titled ‘Real Growth Summit’ held recently in Gurugram and attended by numerous top leaders from major corporates.


Said CVL Srinivas, Country Manager, India for WPP: “The study highlights that the definition of growth is very subjective in India. This reality makes it critical for businesses to identify what will drive real growth for their business. IRG has been founded for this very reason – to help organisations achieve sustained long-term growth by enabling its leaders with proven approaches which are based on knowledge, innovative thinking and peer to peer coaching and partnership.”


Added Preeti Reddy, CEO – South Asia, Insights Division, Kantar: “Growth is hard and is becoming even harder. Companies are realising that the old formulas no longer guarantee growth and that growth itself is becoming episodic. They need to develop an architecture for ‘real growth’ and approaches that will deliver sustained all round growth. We are delighted to collaborate with the IRG program and inspire clients and our leaders to embrace these new approaches to meet the challenges of growth.”


Said Marc de Swaan Arons, co-founder of the Institute for Real Growth: “Together with my co-founder Frank van den Driest, we have expanded on WPP’s global growth study to create an industry-wide program that is focused on helping senior leaders make better business decisions and steer their organisations on the growth journey. IRG is the only platform where growth leaders can learn from world-class Over performers and topic experts and collaborate with peers to solve their specific business growth challenges.”



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