Think Analogue, Go Digital

08 Aug,2019

 

By A Correspondent

 

Digital is no rocket science. Employ analogue ideas. Don’t stress too much about algorithms. And ensure a good marriage of ideas, storytelling and technology.

 

That seemed to be the message of what 13 top marketing services professionals said at the second edition of the Advertising Club’s D-Code digital review.

 

Addressing the forum were Amarjit Singh Batra, Managing Director, Spotify; Jogesh Lulla, COO, Corner Stone Sport and Entertainment; versatile Standup Comedian, Musician & Filmmaker, Kenny Sabastian; Karan Bedi, CEO, MX Player; Mustafa Ghouse, Chief Operating Officer, JSW Sports Pvt Ltd; Nirmal Pulickal, Head – Facebook Creative Shop, Facebook; Partha Sinha, Vice Chairman and Managing Director, McCann Worldgroup; Rashi Goel, VP- Consumer Communication Media, CRM & NHW, Nestle; Sachin Sharma, Director – Sales & Partnerships;  Bytedance (Tik Tok); Sidharth Rao, CEO & Co-Founder, Dentsu Webchutney; Srivats TS, VP Marketing, Swiggy; Sumeet Narang, Vice-President – Marketing, Bajaj Auto and Vikas Agnihotri, Country Director, Google.

 

Said Vikram Sakhuja, President, The Advertising Club, as he started the proceedings: opened the evening saying: “With D-Code we aim to break the definitive code of digital marketing. Today, most marketers are exploring various formats, forms and platforms to bring business value using digital marketing and the insights of our speakers today will go a long way in paving the best success stories for the industry in the coming years.”

 

Added Aditya Swamy – Managing Committee Member, The Advertising Club: “The goal of D-Code is to inspire and be inspired. With a range of speakers from across the eco system showing work by brands, platforms and talent, I hope we were able to raise the bar and give marketers thought starters to crack the Massive digital opportunity.” And this is what Punitha Arumugam – Managing Committee Member, The Advertising Club said: “26 case studies and 39 tips on digital in one evening was time well-spent. We had great feedback from the audience with inputs on how to make D-CODE even larger and better in 2020.”

 

Next week: Look out for a report on the event by industry veteran and MxMIndia columnist Sanjeev Kotnala

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