The Narendra Modi-Bear Grylls show hits jackpot on ratings roster

23 Aug,2019

By A Correspondent

 

The special edition of Discovery’s popular franchise ‘Man Vs Wild’ featuring Prime Minister Narendra Modi with presenter Bear Grylls, lived up to its hype emerging as the top-rated show for the channel. The premiere on Discovery Network (across 12 Discovery channels) garnered highest slot viewership (on active channels) with 3.69 million impressions overtaking GEC leader Star Plus with 3.67 million impressions (Source: BARC India – TG: All15+AB|Market: India Urban|12th Aug’19: 9pm-10pm|Impressions)

 

The premiere also delivered the highest ever slot reach for the infotainment genre with 6.1 million tune-in on Discovery Channel which is 15 times more as compared to the last four weeks average of the same slot (Source: BARC India |TG: All15+AB|Market: India Urban|12th Aug’19: 9pm-10pm |Reach). The show also kept the viewers on the hook delivering an impressive average TSV of 29.2 minutes.

 

The special edition of Man Vs Wild with Bear Grylls and Modi was also being showcased on Discovery network of channels across 179 countries.

 

Said Megha Tata, Managing Director – South Asia, Discovery: “The historic edition of Man Vs Wild made a larger point about importance of wildlife conservation and sensitised people about environmental change.  In that sense, it was much more than a TV show. We are the undisputed leaders in infotainment genre; our aim is to extend the leadership further with pathbreaking programming. We will go bigger, bolder and better!”

 

 

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