By A Correspondent

Tata Sky has launched its latest campaign in Kannada, Tamil, Telugu and Malayalam languages to communicate its advantages over cable in the market. The campaign titled, ‘Jinga Jinga Jingalala’ focuses on how easy and convenient it is to choose Tata Sky to fit an individual’s budget and content needs.

Said Anurag Kumar, Chief Communications Officer, Tata Sky: “So far, people here believed that DTH is an expensive choice and deprived themselves of the quality and innovative services. The recent TRAI channel pricing regime has provided parity in price giving us an opportunity to provide subscribers with quality entertainment using easy and simple steps at an affordable price. Therefore, via this campaign we are not only breaking the myth on pricing, we are also urging people to Not compromise on the ease and advantages that Tata Sky brings to life.”

Speaking on the new campaign, Sukesh Nayak, Chief Creative Officer, Ogilvy & Mather said: “The campaign idea originated from an observation about our childhood. Right from our childhood days we always had a healthy fear of our father, especially when we were doing something that was out of line. Using this observation, we establish the fact that buying tata Sky is not out of line and the father will approve of it.”