By A Correspondent

Ninety-year-old newspaper Free Press Journal is sporting a new masthead today. On the occasion of National Sports Day, Taproot Dentsu changed the masthead of the paper to “highlight the issue of free and easy access to sport”

Abhishek Karnani

Said Abhishek Karnani, Director, Free Press Journal: “Print has the potential to be an innovative and exciting medium. We, as a publication, are always on the lookout for bold, progressive, cutting-edge innovations and ideas that prove that statement to be true. And that allows us to stay relevant to our new-age audience. The Free Press Journal has constantly addressed social issues, through its fair and fearless reportage. But this idea allowed us to go beyond, to champion change. By changing our masthead to reflect the issue, we are reflecting upon and dedicating two full pages to amplify it. We will be taking this idea forward through the year, shining the spotlight on multiple issues – like access to education, healthcare, safety, etc., on relevant national and international days.” The idea was brought to the paper by Taproot Dentsu, informs Karnani.

Santosh Padhi

Added Santosh Padhi (Paddy), Chief Creative Officer and Co-Founder, Santosh Padhi: “A simple yet brave idea is what we had. One that was born out of the name of the newspaper itself – Free Press. We live in an era where less is more. I’m delighted that this new-age approach was liked the minute it was presented. And even more delighted that this won’t be a one-off – we’ll be running this campaign through the year, highlighting national issues on relevant days.”