Sony Sports kicks off one-year countdown to Tokyo Olympics

01 Aug,2019

By A Correspondent


Sony Pictures Sports Network (SPSN), the official broadcaster of the Olympic Games Tokyo 2020, has kickstarted its initiatives for the mega-event with its on-air campaign, ‘Hum Honge Kamyab’. SPSN has informed that the one-year countdown will start with the telecast of a series of Olympic Channel shows, which includes India-centric content to further familiarise audiences with Indian athletes and Olympic sport disciplines.


Said Rajesh Kaul, Head – Sports Business and Chief Revenue Officer, Distribution Sony Pictures Networks India: “We are proud to be the official broadcasters of the world’s greatest and most prestigious multi- sporting event, Olympic Games Tokyo 2020. With less than one year to go, the preparation for Tokyo 2020 is underway for the Indian contingent as well as Sony Pictures Sports Network. Our endeavor is to let our athletes know that the whole nation is behind them on their yearlong preparations with our war cry, “Hindustan dekh raha hai ek hi khwab, Hum Honge Kamyab” stylized around one of the most inspiring anthems. It is a very proud moment for our network to launch this movement and we are further supporting it with our year-long programming initiatives that will bring the inspiring stories of the best Indian and international athletes like Dipa Karmakar and Sakshi Malik to our viewers.”



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