Shoppers Stop’s “Celebrating Sisterhood” campaign touches upon idea of extended family bond

13 Aug,2019

By A Correspondent

 

With Raksha Bandhan round the corner, Shoppers Stop unveiled a new campaign reflecting the true essence of the festival dedicated towards including our house help and caretakers into the family and celebrations.

 

Said Uma Talreja, Customer Care Associate, Chief of Marketing & Customer Officer, Shoppers Stop: “Traditions have taken on new meanings with the onslaught of social media. They have also become more inclusive and participative and are celebrated uniquely by individuals that find their own meanings in the tradition. Women lead celebrations in India, the campaign captures the spirit of women in different roles and includes the extended support system that helps women move ahead at home and careers both.”

 

 

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