Senco gets Sourav Ganguly to promote jewellery collection

05 Aug,2019

By A Correspondent


Senco Gold & Diamonds has rolled out a new brand campaign ‘Shine On’ featuring former Indian cricketer Sourav Ganguly who is also the company’s brand ambassador. In a TVC for Aham, a new range of men’s jewellery, Ganguly will be playing a role of his own life – how he outplays the rivals and silences the critics.


Speaking on the occasion, Suvankar Sen, Executive Director, Senco Gold & Diamonds, said: “Sourav Ganguly is our brand ambassador since 2015. He embodies the spirit of Aham, which celebrates the man who has that sharp edge over others, who dazzles the world with his success. People may criticise him, but his outstanding performance silences the critics. His brilliance lets him rise above mediocrity. For him, a century is not enough. Even his rivals admire him when he outplays them. He is not afraid of failure because he excels beyond expectations. He is equally versatile, excelling at whatever he does in his own unique style, with impeccable class and elegance. This is the spirit of Aham, which means “self” or “ego” and Sourav Ganguly represents every self-made man who is comfortable being himself and letting his ‘aham’ shine.”



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