SBI Life’s latest campaign seeks to push protection of all Indians

05 Aug,2019

By A Correspondent


Acknowledging the industry’s common dream of a well-protected and insured India, SBI Life Insurance sent friendship day messages on Twitter in a unique manner to life insurers across the country. The conversations are vital to increasing awareness about the importance of life insurance. The campaign is designed and executed by WatConsult.


Speaking on the campaign, Ravindra Sharma Chief of Brand and Corporate Communication, SBI Life Insurance, said: “As responsible life insurers we strive to create values that resonate with the customers and build on it to establish a life-long relationship. Whilst there will always be a competitive narrative for market share and business overall, at the core of it is a common dream of every insurer which is to protect and insure lives. It is this dream that connects us to all life insurers. For us at SBI Life Insurance, friendship day laid down a perfect foundation to be able to rejoice this dream for a moment together with other life insurers. With this gesture, we hope to spark more positive conversations and stand united for a greater good.”



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