By A Correspondent

Alok Jalan, MD of Laqshya Media Group and Sai Nagesh, Chief Strategy Officer, Laqshya Media Group shed light on how far the OOH industry is from a Rs 10 thousand crore valuation in their session ‘Disrupt OOH to conquer Mount 10K-Cr’ at a recently held outdoor conference. The duo talked about how the industry will become more important in this age of media consumption.

Stating a fact about the infrastructural development at the Delhi and Mumbai airport, Jalan commented that the development led to greater profits from these ambient spaces. “If there is better supply then there will be a high demand from the client.”