Olx Cash My Car launches ad campaign

13 Aug,2019

By A Correspondent


Olx Cash My Car (CMC), the offline pre-owned car-selling business from pre-owned product sales platform, has launched a new national ad campaign


Said Sapna Arora, CMO, Olx India: “Olx is the market leader in the pre-owned cars segment and with the launch of Olx Cash My Car (CMC), we are determined to strengthen our position in the cars vertical. The proposition is meant for convenience seeking consumers who are ready to sell their car instantly. The campaign is extremely contextual to today’s users, who are young, independent and tech-savvy. The couple in the film is shown to be jointly in charge of selling their car, and the woman is as much a decision maker, in fact a decision taker, as much as her spouse. The ad mirrors the evolving urban philosophy of partnership between couples in today’s society.”


The marketing campaign is conceptualised by Enormous Brands. Added Mukund Raina, Branch Head – Delhi, Enormous Brands: “With this communication campaign, the endeavour was to drive attention to the ease with which a consumer can sell or buy his car through Olx and establish that Olx Cash My Car is the go-to place for instant transaction. The fact that Olx enjoys the authority as an undisputed leader in the category and the insight into the growing attention of women sellers at the CMC stores has inspired us for this campaign.”



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