
Campaign for Good: (L- R) Harjit Singh Talwar, District Governor, Ms. Preeti Mehta, President, Rotary Club of Bombay presented #campaignforgood award to Adamya Mody, Kanchan Kesari, Reet Sawhney and Sanjana Dora of Ogilvy , seen with Abhishek Karnani, IAA INDIAA Awards Chairman and Suresh Narayanan, Chairman & MD, Nestle India Limited)
By A Correspondent
The India chapter of the International Advertising Association (IAA), world’s only globally-focused integrated advertising trade association, presented the IndiAA Awards in Mumbai on Monday. The fifth edition brought together great minds in business, marketing, advertising and media to celebrate the best of advertising in the industry. This year IndIAA Awards received 450 plus nominations across all the 18 categories.
Said INDIAA Awards Chairman, Abhishek Karnani said: “This year, the awards have a new special category that has been included in the prestigious IndIAA Awards. The attempt is to highlight a good cause leading to societal change, that would also encourage participation from young professionals in our industry.”
IndIAA awards felicitated the “Campaign for Good” award under the category IndIAA Young Professionals Award. In partnership with Rotary District 3141 and created by Ogilvy, the campaign was honoured for the exceptional communication in the category of elder care.
Viewed as the ultimate marketing accolade, the participants were judged by the jury that comprised of renowned business leaders including, Suresh Narayanan, Chairman & MD, Nestle India Limited, Eric Braganza, President, Haier Appliances India Private Limited, Abhishek Lodha, MD, Lodha Group, Neil George, MD, Nivea India, Marzin Shroff, MD & CEO, Eureka Forbes and Sangeeta Pendurkar, CEO, Pantaloons, Aditya Birla Group.
Said Suresh Narayanan, Jury Chairman and Chairman & Managing Director, Nestle India, encouraged the youth in the audience saying: “You can be decent, honest, truthful and yet succeed.”
Drawing leadership lessons from the mystic poet like Kabir and Rahim, he said:
“Gain the knowledge – Jati na pucho sadhu ki, puch lijiye gyan; Mol karo talwar ka, pada rahan do myan. Communication should be sweet to the heart, sweet to the soul – Aisi vani boliye, mann ka aapa khoye; Auran ko sheetal karein, Aaphu sheetal hoy. The right Attitude matters – Bigari baat bane nahi, laakh karo kin koye; Rahiman bigarey doodh ko, mathe na maakhan hoye.”
IndIAA Awards 2019 – Winners
Sr No |
Category |
1 |
AUTO FOUR WHEELERS
Land Rover-The Land of Land Rovers
Client : Jaguar Land Rover India
Creative Agency: Spark 44 India |
2 |
AUTO TWO WHEELERS- (Joint Winners in this category) |
(i) |
Bajaj Auto-The World’s Favourite Indian
Client : Bajaj Auto
Creative Agency: Leo Burnett |
(ii)
|
Honda Activa-Honda Activa 125 – Solid Trust. Solid Power. Solid Body
Client : Honda Motorcycle & Scooter India Pvt. Ltd
Creative Agency: Dentsu One |
3 |
AUTO OTHERS
ZAP Subscribe-ZAP Subscribe Presents “It’s Love Nonetheless…”
Client : Zoomcar
Creative Agency: Ogilvy |
4 |
CONSUMER DURABLES (Joint Winners in this category) |
(i) |
Birla Aerocon-Birla Aerocon Pipes & Fittings – Naam
Client : CK Birla Group
Creative Agency: Ogilvy |
(ii)
|
Voltas-Adjustable AC
Client : Voltas Ltd
Creative Agency: Ogilvy |
5 |
CONSUMER ELECTRONICS (Joint Winners in this category) |
(i) |
Nokia-Google Lens
Client : Nokia
Creative Agency: McCann |
(ii)
|
Saregama Carvaan-Shaadi ka naya gift
Client : Goenka Group
Creative Agency: The Womb |
6 |
ONLINE COMMERCE
PhonePe-No Wallet Top-Up /Instant Bank To Bank Transfer / Safe & Secure
Client : PhonePe
Creative Agency: Lowe Lintas |
7 |
TELECOM AND TECHNOLOGY (Joint Winners in this category) |
(i) |
Vodafone-Making India Data Strong in crowded places
Client : Vodafone
Creative Agency: Ogilvy |
(ii) |
Idea-Idea 4G – India ka LIVE network
Client : Vodafone Idea Limited
Creative Agency: BBDO India |
8 |
CORPORATE
Hindustan Unilever-Start A Little Good – Water
Client : Hindustan Unilever Ltd
Creative Agency: Ogilvy |
9 |
BANKING AND FINANCE
Tata Capital-#WedEqual with Tata Capital Wedding Loan
Client : Tata Capital Ltd
Creative Agency: Leo Burnett |
10 |
PHARMA, HYGIENE AND WELLNESS – (Joint Winners in this category) |
(i) |
Combiflam-Strong pain ko do strong jawaab
Client : Sanofi India
Creative Agency: Ogilvy |
(ii) |
Dabur Chyawanprash-Double Immunity with Dabur Chyawanprash for Kids in Winters
Client : Dabur
Creative Agency: McCann |
11 |
HOME DÉCOR
Ottomate Homes-Get Your Best Sleep, Ever!
Client : Ottomate International
Creative Agency: The Womb |
12
|
FASHION, ACCESSORIES & RETAIL
Bata-Sushant & Kriti X Bata | #SurprisinglyBata
Client : Bata India Ltd
Creative Agency: Contract India |
13 |
HOME CARE
Ariel-Sons #ShareTheLoad
Client : Procter & Gamble India
Agency : BBDO India |
14 |
PERSONAL CARE
Wild Stone Deo Talc-Wild Stone Deo Talc – Smell Like a Mister!
Client : McNROE Consumer Products Prt Ltd
Agency : Ogilvy |
15 |
GOVERNMENT
ActionAid India-Join The Dots
Client : ActionAid India
Agency : WatConsult |
16 |
ENTERTAINMENT AND MEDIA- (Joint Winners in this category) |
(i)
|
Spotify-There’s a playlist for that | Game of Love
Client : Spotify India
Creative Agency: Leo Burnett |
(ii) |
Dailyhunt-#HarBhashaEqual only on Dailyhunt
Client : Dailyhunt
Creative Agency: What’s Your Problem (WYP) |
Campaigns with Social Purpose – Special Jury Mention |
(i)
|
Vicks-Vicks – One In A Million #TouchOfCare
Client : Procter & Gamble India
Creative Agency: Publicis Singapore |
(ii) |
Prega News-Mother’s Day 2019 by Preganews #GoodNewsIsGenderFree
Client : Mankind pharma Ltd
Creative Agency: ADK Fortune |