MTV announces new content line-up for the quarter

06 Aug,2019

By A Correspondent


MTV has announced its content calendar for the next quarter. The new programming line-up includes: MTV Hustle showcasing 15 rap talents from across India, Splitsvilla Season 12 – with the theme of ‘Your Best Shot at Love’ and Ace of Space Season 2, which premieres on August 24, 2019 and will air daily at 6pm.


Speaking about MTV’s performance in the first half of 2019, Ferzad Palia, Head – Youth, Music and English Entertainment, Viacom18, said: “MTV is the definitive leader for youth content in India with 700 mn views and 3.67 bn minutes of viewership in H1 2019, cumulatively on TV and VOOT.” Further elaborating on MTV’s new content line up, he added: “Incorporating the learnings from our Youth Insights report, we are introducing unique concepts such as Hustle and imbibing novelties in successful properties like Splitsvilla and Ace of Space. Experimenting with the time-slot, it’s also the first time that a marquee property like Hustle will be aired bi-weekly instead of once over the weekend.”



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