Max Bupa celebrates sisterhood with #SabKiSister ad campaign

14 Aug,2019

By A Correspondent

 

Celebrating the festival that marks the strong bond between brothers and sisters, Max Bupa Health Insurance has launched its #SabKiSister campaign. Through the campaign, Max Bupa aims to celebrate the invaluable contribution of the unsung heroes of healthcare – the nurses, who look after the patients in the time of need.

 

Speaking about the campaign, Anika Agarwal, Director & Head – Marketing, Digital and Direct Sales, Max Bupa Health Insurance said: “At Max Bupa, we always put our customer’s health first and are deeply committed towards helping all our customers lead healthier, more successful lives. The #SabKiSister campaign recognizes the commitment of sisters in nursing the patients to good health, with selfless care, compassion and empathy. The sisters are the first point of contact for our customers and they truly reflect the purpose and promise for which the brand stands for. This Rakshabandhan, Max Bupa would like to extend our heartfelt gratitude towards all the sisters. Through the digital film we have tried to depict the true essence and contribution of the sisters towards the physical and emotional well-being of patients. We urge each of you to share this film, to spread the message and celebrate the extraordinary contribution of these sisters.”

 

Speaking about the film, Bodh Deb, Vice President and Branch Head, Autumn Grey added: “Max Bupa Health Insurance has not only been a thought leader but has always believed in championing the cause of silent heroes in the health care space. We wanted to come up with an idea for them that resonated this very belief system with the right intent and utmost honesty. The thought of #SabKiSister came from the insight that nurses are the unsung heroes of healthcare. Hence, we wanted to create a campaign celebrating the nurses and when we were thinking which the best moment for it was, we realized that Raksha Bandhan was around the corner and that was the day when people celebrate sisters. We wanted to celebrate the selfless caregivers who create bonds not of blood but of love.”

 

 

Post a Comment 

Comments are closed.

Videos