Magicbricks launches new brand campaign for the festive season

29 Aug,2019

By A Correspondent


Magicbricks has launched its new brand campaign ‘Pata Badlo’ featuring Bollywood actors Ayushmann Khurrana and Kriti Sanon. The 360-degree brand campaign will run across TV, print, outdoor, digital, social and radio and will feature the actors in multiple TVCs and online videos.


Speaking on the campaign, Prasun Kumar, Marketing Head, Magicbricks, said: “Magicbricks as a brand has always been a friendly expert advisor to property seekers. We have always believed that property seeking is an emotional journey and hence as a brand our storytelling has always focussed on the emotive pay out to consumers through warm stories. Our narratives therefore have always stood out as the category narrative has largely been transactional. Our new campaign ‘Pata Badalta hai to bahut kuch badalta hai’ has a strong consumer insight at the center and coupled with brilliant execution, it will hopefully be liked by all segments of property seekers. ‘Pata Badlo’ is also an assurance that this is the right time for end users to come back to the market. It is extremely delightful to see the wonderful on screen chemistry between Ayushmann and Kriti and how they have brought to life the wonderful stories around Pata Badlo.”


Commenting on the campaign, Ankur Suman, Partner and Executive Creative Director, RK Swamy BBDO, added: “For any online business, the real challenge is to cut through the clutter and make an indomitable top of mind presence in the consumer’s mind.  When it comes to online real estate, the job is even tougher! So as a category leader, the onus was on Magicbricks to explore new dimensions and perspectives through its communication. National Award winning actor Ayushmann Khurrana, and a houseful of talent, Kriti Sanon have added a lot of life to the campaign with their power-packed performances and lively presence.”



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