Lowe Lintas unveils I-Day campaign for Reliance Market

16 Aug,2019

By A Correspondent


On the occasion of Independence Day, Reliance Market launched a musical campaign intended as ode to the nation.


Speaking about the campaign, Shantanu Saha, Vice President – Marketing, Reliance Market said: “We want to communicate to the people of India that Reliance Market has something for everyone. On India’s day of Independence, India ka Market shares the pride of freedom with the people of India.”


Conceptualised by Lowe Lintas, the film aims to convey to the people of India how joy can be found even in the smallest of things in life.


Adding more perspective on the campaign, Amar Singh, Regional Creative Officer, Lowe Lintas said: “With its focus on connecting and serving millions of households and small businesses in India, Reliance Market truly is India ka Market. And this film, is them wishing every Indian a happy Independence Day.”



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