Lots Wholesale Solutions appoints Leo Burnett India as its creative partner

01 Aug,2019

By A Correspondent

 

Lots Wholesale Solutions, a part of the USD 50 billion Charoen Pokphand Group and a wholly-owned subsidiary of Siam Makro Public Company Limited from Thailand has assigned its creative mandate to Leo Burnett India.

 

Lots is a ‘cash & carry’ operator in wholesale for professional business operators and has already launched its three flagship stores in Delhi NCR. The mandate is to position Lots as the leading complete wholesale solutions brand. The business win comes after a multi-agency pitch and Leo Burnett India’s Gurugram office will lead the account.

 

Tanit Chearavanont

Said Tanit Chearavanont, Managing Director, LOTS Wholesale Solutions: “We are excited to have Leo Burnett India as our creative agency to lead the branding and creative mandate for Lots in India. Leo Burnett’s expertise and passion comes with impressive ideation, understanding of our core business and a creative track record. We look forward to working together & building a strong brand name in India.”

 

Dheeraj Sinha

Speaking about the win, Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett added: “We are very excited that LOTS has trusted us with the mandate to establish the brand in India. This is one of Thailand’s biggest brands and they have huge plans for India. We look forward to working closely with the brand team and defining a sharp strategic approach for the brand to build market success and leadership.

 

Said Samir Gangahar, President North-India, Leo Burnett: “It’s truly exciting to partner with Lots. The wholesale market operates differently which makes it even more challenging to find unique solutions.”

 

 

Post a Comment 

Comments are closed.

Today's Top Stories
Videos