By A Correspondent

VFS Global, the outsourcing and technology servicing specialists for governments and diplomatic missions worldwide, has appointed L&K Saatchi & Saatchi as their global creative agency. L&K Saatchi & Saatchi won the mandate following a multi-agency pitch.

L&K Saatchi & Saatchi will be managing VFS Global’s marketing and branding mandate for all their operations worldwide.

On the win, Belson Coutinho, Chief Marketing Officer, VFS Global said: “Having pioneered visa, passport, identity management and citizen services for client governments, VFS Global is now focusing on building a strong consumer brand and enhanced customer experience. I am excited to have L&K Saatchi & Saatchi onboard who I believe are the right partners to collaborate with in our journey and take brand VFS Global to the next level.”

Added Anil S Nair, CEO & Managing Partner, L&K Saatchi & Saatchi: “We are excited and very pleased that we got this mandate from VFS Global after a tough pitch. VFS Global are the pioneers and innovators in the travel support services business and it will be a very interesting category for us to produce some great marketing campaigns together.”