Kinetic India executes outdoor campaign for Tata Cliq

26 Aug,2019

By A Correspondent


Understanding the need to increase awareness of Tata Cliq with the objective to strengthen its connect in the market, Kinetic India adopted a simple communication approach that created good visibility for the brand. It installed super-large billboards at high traffic junctions in Mumbai and Gurgaon that created a huge impact.


Said Kishore Mardikar, Chief Marketing Officer, Tata Cliq: “The smart / connected homes industry is witnessing a rapid growth in the Indian market. IT hubs and HNWIs were the initial adapters of this change however, today almost every household in metro cities has at least two-three smart appliances. However, majority of Tier 1 and 2 cities feel that converting their home into smart home will be an expensive affair. Being the first e-commerce website in India to have introduced Connected Homes as a category, our endeavour is to create awareness amongst our patrons on the connected home concept and ways to convert their home into smart homes at affordable prices and with least amount of time spent.”


Added Nandini Nayyar, Regional Head-West, Kinetic: “From being stringent about shopping at a store to moving towards shopping online, the consumer purchase journey has indeed come a long way. With the rapidly increasing competition in the online and digital space, ensuring that your brand has an edge is vital. Thus, mobile marketing combined by smartly positioned OOH helps yield higher results on campaigns.”



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