Kamdhenu Paints challenges stereotypes with #NayiSochNayaRang campaign

19 Aug,2019

By A Correspondent

 

Kamdhenu Paints has rolled out a new digital campaign titled #NayiSochNayaRang to give impetus to progressive changes in our mindset and stoke positive conversations on relevant social issues. The campaign is now live on its digital platforms like Facebook, lnstagram, Twitter and LinkedIn.

 

Commenting on the campaign, Saurabh Agarwal, Director, Kamdhenu Paints said: “Today, consumers are no longer investing their time, money and attention in brands that just sell quality products at competitive prices. They are making carefully considered choices to buy from companies that stand for a purpose they personally identify with that reflects their values and beliefs. This could be on important values such as women empowerment, child education, health and wellbeing, or on broader societal issues such as environmental sustainability. In keeping with this expectation, we have come up with our new campaign #NayiSochNayaRang to influence people’s thinking for a better tomorrow.”

 

 

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