ITC’s B Natural celebrates the spirit of ‘Indianness’ in its digital campaign

19 Aug,2019

By A Correspondent


ITC’s brand B Natural Juices and Beverages has dedicated a video that celebrates the spirit of Indianness, through an emotional rendition of the patriotic song ‘Vande Mataram’. The video has been released on the brand’s Facebook, YouTube and Instagram handles with the hashtag #ShareAndRespect


Commenting on the initiative, Sanjay Singal, Chief Operating Officer, Dairy & Beverages, Foods Division, ITC Ltd said: “Since its inception, B Natural’s endeavour has been to redefine the way packaged beverages have been consumed in India. Last year the brand made a paradigm shift when it moved its entire fruit beverage portfolio to ‘Not from Concentrate’, which in essence meant we strengthened our long-standing relations with the Indian farmers by procuring and processing 100% Indian fruit and delighting Indian consumers with fruit beverages made truly and only from the fruit pulp, not from concentrates. The video is a reflection of our unwavering commitment towards empowering a self-sustainable economy through sustainable and inclusive value chains.”



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