Godrej Group captures #SoundsOfMakingIndia in new ad

16 Aug,2019

By A Correspondent

 

To commemorate India’s 73rd Independence Day, the Godrej Group released a digital film titled #SoundsOfMakingIndia. The film captures all the industrial sounds that signify progress in the manufacturing ecosystem. This film is a sequel to the film that the Group released last year (#MakingIndia) which captured the Godrej manufacturing journey over the past 120 years.

 

Commenting on the film, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group said: “Godrej’s journey is wonderfully intertwined with our country’s progress which fills me with immense pride. Our film, #SoundsofMakingIndia, tries to capture sounds of our various manufacturing processes and string them together to go along with one of our favourite patriotic songs, ‘Sare Jahan Se Accha’. It reaffirms our belief that manufacturing is key to India’s growth and strengthens our commitment towards building the nation.”

 

Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “The magnitude of Godrej’s contribution in making India is humongous. Their various plants are testimonies to India’s progress. Whether it’s space missions or health, infrastructure or consumer goods, Godrej plays an important role in furthering India’s ambitions. This film is as much a tribute to India’s relentless progress, as it is to Godrej’s manufacturing capabilities.”

 

 

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