FM Tadka launches in a new avatar in India

19 Aug,2019

By A Correspondent


The Patrika group has launched FM Tadka in a new avatar after undertaking a brand repositioning exercise. The radio network that spans six states and 18 cities, started its teaser campaign on August 1 with a mascot named Mr. Mannki who ignited people’s minds on the new message hidden in its distinct pose.


Gaurav S Karrir

Said National Programming Head Gaurav S Karrir: “The prospect of a product change around was quite exciting. We took innovative ways like making Mr Mannki our mascot, mask inserts in newspapers, celeb-led Apni Suno life changing stories and using Patrika power in digital, outdoor, print and TV to make people notice the new message of Apni Suno”.



Saurabh Bhandari

Added Saurabh Bhandari, National Head Marketing, Patrika Group: “We at Patrika Group always believe to bring change in the lives of people. Our endeavour FM Tadka’s “apni suno” positioning is yet another step in same direction, there has been a deep study and long research behind this, we are confident listeners and our trade partners will continue their love n support to FM Tadka.”


Apart from a new positioning statement FM Tadka also sports a new logo indicating dialogue within for a positive change.



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