Fevicol unveils nationwide campaign celebrating 60 years

20 Aug,2019

By A Correspondent


Fevicol is celebrating its 60 years of operations in India. Launched with a single product, Fevicol today has over 75 variants like Marine, HeatX, Hi-per, EzeeSpray and defines the adhesive category.


To celebrate this milestone, Fevicol has unveiled a new campaign that captures its bonding qualities. Conceptualised by Ogilvy, Pidilite’s creative agency partner for over three decades, the new TV film highlights the Fevicol’s journey over the years in its typical human and humorous fashion.


Bharat Puri

Said Bharat Puri, MD, Pidilite Industries Ltd: “Fevicol is one of the rare adhesive brands to feature in the most trusted brands in Indian households. It is loved by Indians for its reliable performance as well as its earthy, humorous and contemporary advertising. The 60-year Fevicol campaign celebrates its unbreakable bond with generations of Indians.”



Piyush Pandey

Added Piyush Pandey, Chief Creative Officer Worldwide and Executive Chairman India, Ogilvy: “To me, Fevicol is not just an adhesive, but a cultural glue that salutes the people of India. Fevicol as a brand, has followed this principle for 60 years. Advertising came into the picture much later. The 60-year TV ad and the entire communication salutes the carpenter and her or his craft. Fevicol is the message. Ogilvy is only the messenger.”



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