Exide Life Insurance unveils CSR initiative for Rakhi

26 Aug,2019

By A Correspondent


Exide Life Insurance has interpreted the conventional idea of Raksha Bandhan with a twist! As a part of its Corporate Social Responsibility campaign – Helmet Saves, the company has come out with a new campaign, #HeadWaaliRakhi to celebrate this festival that symbolises love and promise of protection between siblings.


Said Mohit Goel, Director – Marketing and Digital, Exide Life Insurance: “The importance of adhering to road safety rules cannot be understated. In India, Helmet is still not viewed as a necessity while riding a two-wheeler even though wearing one is one of the primary means by which two wheeler riders can protect themselves, and their pillion riders, from untoward injury. As a part of our CSR initiative, Helmet Saves, this year we have kicked off the awareness drive with our latest film set around Raksha Bandhan. Through this video, and all its relatable characters, we want to not only celebrate the bond between siblings but also want to bring forth the true sense of Raksha Bandhan  the promise of protection.”



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