Exclusive: Sunil Lulla turns entrepreneur. Sets up ‘The Linus Adventures’

14 Aug,2019

By A Correspondent

Sunil Lulla

Veteran mediaperson Sunil Lulla has caught the entrepreneurial bug. After being professionally employed for 35 years, he is now turning entrepreneur with and in-residence consulting service called The Linus Adventures.


Lulla has moved on from Balaji Telefilms where he has been Group CEO from last year. The Linus Adventures, Lulla informed MxMIndia, is about growing businesses, building brands and enabling cultures, engaging with promoters and CXOs, directly in the consumer, digital and content domain. Meanwhile, he is also looking to spearhead some “interesting content initiatives” on the digital front.


So why the name Linus Adventures? Well, Linus is Sunil spelt the other way around. It is also Lulla’s running moniker (Lulla is a keen marathoner).


An MBA from SP Jain Institute, Lulla has spent long and successful years in advertising and broadcast. And some in digital. He spent 11 years in JWT in India, China and Taiwan, three years at HMV (now Saregama), three years at MTV India which he turned around, a year at Diageo, two years at Indya.com, three years at Sony Entertainment and then eight years as CEO and MD of the Times Television Network. Later he spent nearly four years as CMD of Grey Group India before making the switch to Balaji.


According to information received, a few clients have already signed on, and a few are going to do it soon.


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