Ex-McCann Health executives form new healthcare firm

21 Aug,2019

By A Correspondent

 

Former McCann Health executives Daleep Manhas and Kamya Elawadhi have announced joining a new venture, Doceree, striving to transform healthcare professional marketing globally.

 

Before coming on board as the Chief Operations Officer at Doceree, Manhas held the position of Senior VP & Country Head at McCann Health India, with over 15 years of experience in leadership roles at pharmaceuticals and healthcare communications agencies.

 

Daleep Manhas

“Pharmaceuticals are one of biggest spenders on marketing globally, however the evolution of marketing practices in pharma has been painfully slow. As one of the highest regulated industry, the existing ‘one size fit all’ solutions for digital marketing are not effective for HCP marketing and needs fresh thinking,” said Manhas.

 

 

Kamya Elawadhi

Taking on the role of VP – Operations at Doceree, Elawadhi worked with McCann Health for over five years, before she moved out about a year ago. “I am excited to be working for Doceree in building an industry first solution, which not just impacts marketing but impacts all of us as consumers – consumers of healthcare and that’s what brought me to healthcare advertising over a decade ago,” she said.

 

 

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