Dentsu Webchutney executes Friendship Day campaign for Logitech

07 Aug,2019

By A Correspondent


Inspired by the ‘90s era, Dentsu Webchutney has launched the ‘Logitech Buddy Board’- a keyboard innovation that lets two to five friends play a game together on just one single keyboard.


Said Gurbaksh Singh, Chief Creative Technologist, Dentsu Webchutney: “Hectic work schedules and social media have changed the way we perceive friendship. Things were very different back in the ‘90s. We took this nostalgic hook and decided to hack into the keyboard interface so that at a time five players can play independently with their avatars. With this fun game, we hope to evoke the spirit of friendship the way it was in the ‘90s.”



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