Chicco unveils inaugural campaign for Indian market

26 Aug,2019

By A Correspondent


Global baby-care brand from Italy, Chicco, has launched its first India TVC series.  The campaign has been created around Chicco’s brand positioning of ‘Wherever there’s a baby’. The film in based on the consumer insights that for first-time parents, parenting is amazing but full of anxiety. Chicco makes new-age parents’ experience comfortable through its differentiated products made for every occasion.


Said Rajesh Vohra, CEO, Artsana India: “I am thrilled today to unveil Chicco TVC in India. Chicco is present in India since the year 2010 and is growing at a healthy pace. Chicco is the only baby care brand which offers such a wide variety of baby needs’ products to the new age parents across the Globe. To escalate this information to our consumers, we decided to launch our TVC both on digital and electronic platforms.”



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