BARC launches self-service portal for viewership reports

09 Aug,2019

By A Correspondent


BARC India has launched a new online service called the Self-Service Portal. Aimed at catering to professionals who are in the business of data and analytics, the Self-Service Portal offers a range of TV viewership and audience analytics reports.


Said BARC India COO, Romil Ramgarhia: “BARC India’s viewership is the currency basis which $5.7Bn worth advertising and content decision are made, but the application and impact of the data goes beyond TV ad spends and broadcast revenues. There are multiple entities that can benefit from our robust data to grow their business and we realised the need to make this data accessible to this larger audience and bring it to their fingertips.”


The portal offers reports related to viewership analysis across channels, genres, TV programming, and advertising campaigns. Users can also customize these reports to suit their specific requirement. The data on the portal can be availed at a charge through online payment and the report will be delivered via e-mail within 2-7 business days depending on the nature of the report requested.



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