ASCI upholds complaints against 190 ads for June 2019

30 Aug,2019

By A Correspondent


(L-R) Joint Secretary Anil Bahuguna, Deputy Secretary G C Rout of DoCA

During the month of June 2019, ASCI investigated complaints against 334 advertisements, of which 106 advertisements were promptly withdrawn by the advertisers as soon as they received communication from ASCI. The independent Consumer Complaints Council (CCC) of ASCI upheld complaints against 190 advertisements, out of 228 advertisements evaluated by them. Of these 190 advertisements, 112 belonged to the education sector, 40 belonged to the healthcare sector, 10 to personal care, seven to the food & beverages sector, five to the media / broadcasting sector, five from consumer durables and 11 were from the ‘others’ category.


The trend of advertisements featuring celebrities without observing guidelines for celebrities in Advertising continued. The CCC pulled up a renowned celebrity couple that endorsed an ‘Antibacterial’ paint brand claiming it to be endorsed by the Indian Medical Association (IMA). One of the bestseller water purifier brand featuring a Bollywood superstar claimed to instantly incorporate the benefits of copper in the purified water, equating it with water stored overnight in copper vessels. A well-known celebrity associated with cricket as well as a few cricket players endorsed a detergent product which had a misleading claim of it being consumers’ choice for its product quality. A claim endorsed by a famous cricketer for a gaming app being ‘India’s Favourite Fantasy Cricket Game’ was also not substantiated.


Speaking on the update, Shweta Purandare, Secretary General, ASCI, said: “We are extremely happy with this development as this reiterates the government’s faith in the work done by ASCI over the years. What ASCI brings to the table is not just the unique expertise in dealing with complaints pertaining to misleading advertisements but also its suo motu capabilities to monitor a huge number of misleading advertisements in television and print media. ASCI provides a very efficient mechanism for consumers as well as ensures prompt compliance from advertisers, thus reducing the burden on regulators to focus only on persistent violators.”



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