Adfactors, Upgrad to train PR professionals in digital mktg

14 Aug,2019

By A Correspondent


PR major Adfactors PR has signed an MoU with leading education company Upgrad to train 300 of its client-servicing employees in a post-graduate certification programme on digital marketing and communications. The course has been designed by experts from MICA with additional modules co-created with Adfactors PR, for PR professionals.


The objective, notes a communique, of this transformational initiative is to foster a 360-degree digital ecosystem-readiness within the firm by building a deep understanding of social media, online reputation management, multimedia content capabilities, content marketing, digital analytics, campaign planning, and digital crisis management skills.


While the first batch of over 100 employees, drawn from the Delhi and Bengaluru offices of Adfactors PR, have already started their training, two other batches of 100 each will start from August 16 and October 1, respectively. The course will have participation across levels from Account Executives to Vice-Presidents.


The entire programme is funded by Adfactors PR for all its employees. The Phase 1 of this program, to be completed by June 2020, will be followed by Phase 2, where the remaining 300 client-servicing executives will complete this training.


Said Mayank Kumar, Co-founder and Managing Director, Upgrad: “Adfactors PR’s endeavour is the largest digital transformation initiative that we have seen from a non-IT company. This unique enterprise partnership fits in wonderfully with upGrad’s own vision that in an ever-changing industry, professionals need to continuously upskill themselves in order to stay relevant. We are extremely happy to see that a new-age PR firm is also committed to a similar goal.”


Added Madan Bahal, Co-founder and Managing Director, Adfactors PR: “As India’s leading PR firm, we have to be future-ready to meet the evolving needs of our clients. For our employees, such comprehensive education will serve as a bridge to migrate to the digital future. By March 2021, we expect every single employee of the firm to have post-graduate capabilities in digital marketing and communications.”



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