Abbott showcases power of life-changing tech in ad film

14 Aug,2019

By A Correspondent


Abbott has unveiled its new campaign in India focusing on the role of innovation and technology in healthcare. The campaign builds on its ‘Real Heroes’ campaign, with new ads that demonstrate how life-changing technology can enable people to move beyond their health challenges and pursue all that inspires them.


Commenting on the campaign, Vivek Mohan, Divisional Vice President – Corporate Global Marketing, Abbott said: “Abbott has always been at the forefront of innovation. For us, it has been about celebrating the unstoppable spirit of people and inspiring them to discover the possibilities that good health can bring. We are shaping the future of healthcare in India with leading technologies, products and services. This year, we are showcasing the ways in which we help touch the lives of people through these technologies to live healthier, better and fuller lives.”



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