Voot Kids to launch as independent OTT app. To source content from OUP

23 Jul,2019

By A Correspondent

 

Viacom18 Digital Ventures has gone live with its entertainment and fun learning OTT application, Voot Kids. Catering to the digitally native kids ecosystem, Voot Kids will offer entertainment through a diverse content offering “across Watch, Read, Listen and Learn segments”.

 

On Monday, Voot Kids announced its engagement with Oxford University Press for licensing 175 junior fiction and non-fiction titles. The 500+ e-books now available on Voot Kids, including the titles from Oxford University Press, are all set to provide an immersive reading experience to children, notes a communique.

 

Said Saugato Bhowmik – Business Head, Voot Kids: “Kids today are screenagers and have emerged as prolific users of content on digital.  As digital natives, they are the first to adopt trends on digital. It was hence imperative to create a platform that offers holistic entertainment and learning experience that would improve quality and relevance of content consumption by kids on digital. Voot Kids is just that  An inclusive app aimed at enriching Kids entertainment and learning experience on digital through immersive segments that encourage reading, storytelling, quizzes, etc.”

 

Commenting on the recently signed content licensing agreement with Viacom18 Media, Giuseppe Trapani, Senior Business Development Manager, Oxford University Press, added: “We are delighted to partner with Voot Kids, and support its users learning through reading for pleasure. We commend Voot Kids in its mission to bridge the gap between learning, knowledge and entertainment, and this collaboration with Voot Kids will allow Oxford University Press to introduce even more readers to many of its most-loved books for children.”

 

 

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