By A Correspondent

VMLY&R India has conceptualised the latest campaign for Luminous Power Technologies, featuring Sachin Tendulkar. The new campaign called ‘Sachin – Dil Se’, is centered around an interview-based film with Sachin Tendulkar.

The campaign marks the ninth year anniversary of Tendulkar coming on board as the brand ambassador for Luminous. The campaign beautifully brings out the personal side of Sachin that builds a strong consumer connect and gives a sneak peek into Sachin’s life – be it his favorite song, dish or the skills he wants to acquire from others. Part of the campaign video also shares anecdotes from his personal life, which is in sync with brand’s campaign – ‘Khusyion ka Ghar’.