#ThisIsGoa ad campaign chronicles essence of FC Goa

16 Jul,2019

By A Correspondent

 

FC Goa has launched its latest ad campaign that celebrates its accomplishments in its short journey and introduces the key building blocks of the ecosystem (players, coaches and other personnel) to create brand recognition and focus on its youth development programme.

 

The campaign focuses on FC Goa’s work in the grassroots sphere and its continued focus on improving the technical quality of players coming through the club’s talent pyramid.

 

Speaking about the campaign, Aditya Datta, Commercial Director of FC Goa stated that this campaign was an effort to bring to highlight the emotional and footballing connect between the club, its fans and the state as a whole. “Our objective was to bring out the fact that the club has stayed true to its ideals of bringing about a football revolution, a cultural bridge using the sport as a tool to solidify the bonds it has forged within five years of its inception. We believe that these bonds can only strengthen with the passage of time and our exemplary work on youth development will reap ample rewards with regards to extended fan loyalty in the future.”

 

Added Rubina Dhillon, Head of Marketing and Sponsorships at FC Goa: “If you look at our grassroots programmes and our community outreach initiatives, then the work we’ve done in the short while that we’ve been active is tremendous. We are also hoping that brands recognise the conscious effort that we’ve invested into this area of the club and work hand-in-hand with us to help the youth development and grassroots programme reach greater heights in India, Asia and beyond.”

 

 

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