The Womb partners on latest global campaign

19 Jul,2019

By A Correspondent


Online gifting store has got on board The Womb as partners in their business and brand growth journey. The Womb partnered to roll out its first multi-platform International campaign, for the upcoming festival of Raksha Bandhan that celebrates the bond between a brother and a sister. The campaign was released across TV, digital as well as IGP.Com owned social media channels in India and international markets like USA, Canada, UK, Europe and Singapore.


Said Tarun Joshi, CEO & Founder, “Gifting is a huge thing in our country. People just love gifting for birthdays, festivals, anniversaries and just about any occasion. But when the near and dear ones are not in the same city, there is a certain inconvenience that comes in the way of gifting. This is where IGP comes in, as an enabler. To make the entire act of gifting easier by removing the inconvenience which distance brings in. Especially in today’s India, it is not uncommon for one to have their loved ones in faraway cities, be it any part of the world. And so, that’s IGP’s purpose, to simply make gifting to any part of the world easy and hassle-free.”


Added Kawal Shoor, Co-Founder, The Womb Communications: “As the young migrate away from their homeland in search of prosperity and leave their dear ones behind, relationships feel the stress. Thankfully India has rituals like Raksha Bandhan in place that can keep the bonds strong. And now, modern, online brands like IGP are emerging to keep those rituals alive, and through that, reduce the emotional distances between people as they physically move apart.”


Said Navin Talreja, Co-Founder, The Womb Communications: “India is a 30bn USD gifting market and yet despite the advent of various e-comm portals there isn’t one that specializes in gifting. has this opportunity and we intend to leverage with various pieces of occasion-based marketing. Rakshabandhan is our first campaign in making synonymous with gifting in India and across the world. This film with the cultural angle of mooh bola bhai we felt would break the wall paperness of Rakhi advertising that has been done for years in India.”


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