The Advertising Club announces second edition of the India Digital Review

17 Jul,2019

By A Correspondent

 

After the success of the first edition that addressed the drivers of the tectonically shifting brand ecosystem, The Advertising Club has now announced the 2nd edition of D-Code. The upcoming edition will be held on August 7, 2019, 6.30 pm onwards in Mumbai and will attempt to an idea exchange with 12 Industry professionals showcasing  best in class digital campaigns by their own brands and celebrating other inspiring digital campaigns, all in just 10 -minutes each.

 

The first round of stalwarts confirmed to speak at D-Code include

– Bajaj Auto: Sumit Narang, Vice-President, Marketing: Moving the world as the 4th largest three and two-wheeler manufacturer

– Bytedance (Tik Tok): Sachin Sharma, Director, Sales & Partnerships: Revolutionising short-form digital content

– Corner Stone Sport and Entertainment: Jogesh Lulla, COO: Talent Management of many sporting icons like Virat Kohli.

– Dentsu Webchutney: Sidharth Rao, CEO & Co-Founder: Category evangelist making India proud with a lion’s share of global laurels.

– Facebook: Nirmal Pulickal, Head – Facebook Creative Shop: A beacon for brands to get the most from Facebook and Instagram’s social environment

– Google: Vikas Agnihotri, Country Director, Google: Just ask Google!

– Kolkata Knight Riders: Venky Mysore, MD and CEO: A franchise known for upping the cricketing game

– MX Player: Karan Bedi, CEO: Leading holistic mobile entertainment experience in India

– McCann Worldgroup: Partha Sinha, Vice Chairman and Managing Director: World leaders in creatively driving effective marketing services

– Nestle: Rashi Goel, VP- Consumer Communication Media, CRM & NHW: Global leader in Food & Beverage

– Swiggy: Srivats TS, VP Marketing: Driving the digital revolution in Foodtech

– Kenny Sabastian, comedian: Redefining entertainment

 

Speaking about the second edition of the review, Vikram Sakhuja, Group CEO, media and OOH, Madison Communications & President, The Advertising Club said: “Digital occupies a higher share of mind space of marketers than the share of spends. Partly because they are still trying to figure out how to unleash the true power of Digital. D-Code is the most important calendar entry for these marketers, because it is the only forum where numerous Digital practitioners, will share their best work, someone else’ss best works, and give their essence of learnings on what worked. Miss it at your own risk.”

 

Speaking about the need for a Digital Review, Aditya Swamy, Head, Agency Partnerships and Creative Services at Google and Managing Committee member, The Advertising Club said: “Curating D-Code with Punitha, we have looked to get views from all sides of the eco system. Publishers, marketers and agencies will put their work and the work of the industry under the scanner to tell you in a rapid-fire format the kind of work that truly makes the cut across creative, media and data. With over 500mn users, digital is now truly mainstream and cracking the D-Code is a huge opportunity to grow your brand and business.”

 

Added Punitha Arumugam, digital evangelist and Managing Committee Member, The Advertising Club: “Similar to D-Code last year, we are ensuring a speaker list that represents the vast and multifaceted dynamics of the online world. Our speakers this year once again include a mix of the established and emerging online publishers, a client list that spans the traditional advertisers to pure online commerce  businesses, representation from the agency world , creators who have built their brands online and the speaker list would not of course have been complete without cricket given its dominating online presence this year . We hope at the end of D-Code 2019, the 24 case studies and 36 tips from these 12 speakers over just two hours would provide great insights on how to use online for brands and business.”

 

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