Tata Salt unveils ‘Maulichi Savali initiative

19 Jul,2019

By A Correspondent


Tata Salt has launched an initiative to address the issue of climate change. For the first time ever, the annual religious the journey of 1.5 million devotees towards Pandharpur sowed the seeds of positive change. Tata Salt engaged the pilgrims, as they planted saplings for a greener progressive tomorrow while marching towards the holy journey of Pandharpur.


Speaking on the initiative, Sagar Boke, Head – Marketing, Consumer Product Business, Tata Chemicals said: “Sustainability is central to the core values we adhere to in the Tata group. This initiative is our small step towards contributing to the environment and to provide shade to the pilgrims who undertake this long physically challenging journey. We thank all the participants and volunteers, who have taken part enthusiastically in this event and made this a success.”


Added Pradyumn Tandon, Founder & MD, The Brand Brewery: “We at TBB always strive to give effective and innovative campaign ideas to our clients, ensuring seamless product integration, but this time it was executed with a cause while taking the beacon of greener growth for a cleaner future. It’s a delight to work for brands like Tata Salt who are equally enthusiastic to promote innovative methods of marketing while adding real value in the lives of people.”



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