Swag is permanent, says Pepsi to collegians

01 Jul,2019

By A Correspondent

 

Softdrink major Pepsi is urging college-goers to add a new word to the dictionary this admission season – Swag.

 

Talking about the activity, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India said: “Every year in India, the most important life event for an 18-year-old is college admissions and students across the country are waiting with bated breath the cut-off announcement to see whether they will get the course and college of their choice. Intense competition only adds to the situation. As a brand¸ Pepsi has always resonated with the voice of today’s generation and we understand that the ongoing admissions season is something that the youth are heavily invested in. At the same time, we want them to know that marks and admissions are only one part of life. If one follows their passion, and puts in their best towards something, they are bound to be successful. With the ‘Har Ghoont Mein Swag’ campaign, Pepsi will be a part of this important life event of the youth and will enable them to spread their wings by reiterating the empowering message that ‘cut off Is temporary and swag is permanent.”

 

Actor Tiger Shroff and rapper Badshah have joined the brand as it asks students to follow their passion and let their swag do the talking.

 

 

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