SonyLIV to launch OTT gaming destination with AR and show-based games

02 Jul,2019

By A Correspondent

 

SonyLIV announced the launch of India’s first OTT gaming destination with over 100 exclusive show-based games, to be launched in a phased manner. With this move, SonyLIV aims to reach out to 50 million new users offering them a one-stop gaming destination. These games are curated around some of Sony Pictures Networks’ (SPN) biggest IPs across channels like KBC, CID, Crime Patrol, The Kapil Sharma Show, Patiala Babes, Baalveer, Kicko & Super Speedo, amongst others.

 

Said Uday Sodhi, Business Head – Digital, Sony Pictures Networks India said: “India houses 10 per cent of the world’s gamers and this number is slated to rise exponentially. With the launch of our OTT gaming platform, we intend to trigger this target segment and capture the market to an extent of 50 million users. This falls in line with India’s OTT market share predictions, which is expected to triple its size in the next four years. Our database of 100+ games will cater to every generation of gamers that we aim to engage with through a plethora of events to capture their attention.”

 

Added Amogh Dusad, Head – Content, Partnerships & New Initiatives, Sony Pictures Networks: “At SonyLIV, we always try to push the envelope in user engagement by diversifying our offerings. The launch of our OTT gaming destination with absolute in-house expertise is a leap ahead in content innovations and ushering in an experience unexplored before on OTT. The Multi-player Video Quiz and Augmented Reality format Games also give our audience a chance to reconnect with their favourite shows and characters in a completely different and engaging context.”

 

 

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