Sony Sab refreshes brand philosophy

10 Jul,2019

By A Correspondent


Sony Sab is out to redefine itself through a new philosophy and has launched a brand campaign with a tagline ‘Khushiyon Wali Feeling’. The TVCs are conceptualized by Contract and shot by Boot Polissh Films.


Said Neeraj Vyas, Business Head, Sony Sab, Pal and Sony Max movie cluster: “We are absolutely delighted to present an exciting new brand campaign which will usher in our new brand philosophy. We believe this campaign will further help us strengthen our positioning as a brand that goes beyond just providing comedy content and will help us connect with our audiences on a much deeper level with a focus on wholesome happiness. These brand films truly reflect the very core of our brand which is built on showcasing light-hearted values driven content which makes people happy”.


Added Sagar Mahabaleshwarkar, Chief Creative Officer, Contract Advertising: “The brief to us was simple – happiness is something that goes beyond comedy. It’s about how people feel. People remember how they feel and that’s what drives their own happiness and makes them into better people. And, when people are happy they are more likely to spread their happiness through simple acts of kindness. Taking this core thought forward, we have built these exciting brand videos with relatable situations and characters – something Sony SAB is known for. Weaving these two things together, I believe we have created something the viewers will completely resonate with.”



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