Sony Max celebrates 20 years with a new communication message

24 Jul,2019

By A Correspondent


To kickstart celebrations of completing 20 years of entertaining movie lovers in India, Sony Max has rolled out its latest TV campaign highlighting its brand essence ‘Deewana Bana De’.  The campaign celebrates the spirit of millions of cinema fans whose passion and enthusiasm for movies make them special and larger than life.


The TVCs are conceptualised by DDB Mudra and shot by Footloose Films. To promote the campaign, the channel is engaging in a massive television plan across news, kids and regional channels for three weeks. The marketing plan also consists of a huge digital leg.


Said Neeraj Vyas, Business Head, Sony SAB, PAL and Sony Max Movie Cluster: “I am thrilled that Sony Max which has been the undisputed leader, week on week for nearly three years, setting unparalleled standards in the industry, is celebrating its 20th anniversary this year. For two decades, our robust library of films, path-breaking concepts, trend-setting programming have made the channel a strong favorite. We take pride in our deep audience insights and our ability to keep abreast of the dynamic and evolving movie viewing patterns that have helped us stay ahead of the curve. On this truly momentous occasion, we reiterate our commitment to offering only best-in-class entertainment.”


Added Vaishali Sharma, Head, Marketing & Communications, Sony Sab, Pal and Sony Max movie cluster added: “As Sony Max completes 20 years, we are extremely excited to present our viewers with the brand-new campaign that bring together our two memorable decades in ‘Yeh Hai Desh Ki Deewangi.’ Like Gullu Gulati, each one of us have grown up with the passion and madness for movies. He represents the heart of every Indian. With this milestone, we only promise to get better and bigger from here on while entertaining our audiences to their heart’s content.”


Said Rahul Mathew, National Creative Director, DDB Mudra Group: “Indians and Hindi cinema are inseparable and when it comes to movies, it’s Sony Max. The clear brief given to us was to conceptualize a campaign for the channel which has been the epitome of Bollywood movies for past 2 decades now. To capture the essence of this stature we had to recreate the ‘Deewangi’ that represents the emotions of the entire nation. Hence, Gullu was born whose ‘Deewangi’ for movies and Sony Max resonates with every movie lover in India.”



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