Sapna Arora appointed CMO at Olx India

04 Jul,2019

By A Correspondent


E-comm platform Olx has announced the appointment of Sapna Arora as its Chief Marketing Officer (CMO). In her new role, Arora will be responsible for leading the brand marketing initiatives of the company. Previously, she has served in various leadership roles at Procter & Gamble, Reckitt Benckiser, Nestle and Bennett Coleman and has extensive experience of nurturing billion dollar brands such as Pantene, Whisper, Tampax, Tide, Stouffer’s, and Mortein, among others.


Said Sushil Kumar, General Manager, Olx India: “Olx has been at the forefront of creating the thriving digital classifieds industry in India. We have been, in the past, able to develop a differentiated market standing synonymous to the pre-owned goods in India. As the brand takes the next big leap in its positioning in India, Sapna will spearhead the brand’s marketing journey with her accomplished vision and experience. She has worked on some of the most iconic brands in India and we look forward to her contribution in our next phase of growth.


Talking about her new role at Olx, Arora added: “I admire Olx’s strong brand recognition, high consumer awareness, and rich brand heritage. It’s a product that can help consumers upgrade their lives within their means, builds upon the cultural shift of shorter ownership cycles while extending the product’s life; thereby contributing in reducing the carbon footprint. I am excited to be working on the brand.”


Prior to joining Olx, Arora was a Partner at Matrix Atlantic Capital, where she worked closely with entrepreneurs to unlock growth opportunities.



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