Radio Mirchi expands its footprints in digital video content

24 Jul,2019

By A Correspondent


Radio Mirchi has embraced the digital video business by significantly scaling its original content operations. Kickstarted last year with original web series in multiple languages launched on its YouTube channels, the company has now started licensing its original content to multiple platforms including national OTT players.


Said Prashant Panday, MD & CEO, Radio Mirchi: “Our business derives its strength from the company’s deep understanding of and rich access to the content and talent ecosystems in Hindi and regional markets; including its many own popular RJs. Given that the next round of content viewing explosion is coming from the regional markets, we find ourselves in an exciting position to cater to this need and are already in conversations with a few big video platforms to license our upcoming multi-lingual content slate. We also have an inherent ability to market and monetise the content aggressively through our existing radio and digital assets and with our access to over 10000 brands across the country through our vast sales network, which makes us ideal partners for branded video content.”



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