Publicis Media appoints Anil Pandit as Programmatic Head

22 Jul,2019

By A Correspondent

 

Publicis Media India appointed Anil Pandit as Head of its Programmatic Practice.

 

Anil Pandit

Pandit is tasked with accelerating the growth of Publicis Media’s programmatic capability across the agencies. He will oversee the central programmatic team – providing agency teams access to expert data, technology capabilities and solutions – that will deliver superior client value through greater effectiveness and media efficiency. He will also work with the global team to bring in the full Precision capabilities to India.

 

Anupriya Acharya

Said Anupriya Acharya, CEO Publicis Media India on his appointment: “We couldn’t be more thrilled to have Anil’s expertise and leadership in this crucial role as we focus on further consolidating our overall programmatic presence and bringing in PM Precision capability to India. Our group has been a pioneer in programmatic and with Anil’s leadership, we will look to fast- forward the full launch of the Precision capability in the market. Maintaining our competitive advantage on all aspects of digital and ensuring that we continue to deliver best-in-class capabilities and growth for our clients is key to our continued success.”

 

Added Pandit: “Programmatic is witnessing a phenomenal rise both in India and globally. About a third of India’s ad inventory is already programmatically traded. I’m excited to get this mandate of expanding PM’s central capabilities in future platform innovation, audience strategy, data consulting and precision excellence. I would like to bring into my role, sharp client lens coupled with operational ad -tech experience and look forward to collaborating with our agencies and marketplace partners to deliver faster and more scalable impact for our clients.”

 

 

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