‘Pledge to Recycle’ draws encouraging response from users

24 Jul,2019

By A Correspondent


Mobile device sale website 91mobiles rounded up its ‘Pledge to Recycle’ campaign last week with over 10,000 pledges. Focusing on creating nationwide awareness about phone recycling, the campaign was launched in May this year in partnership with organisations such as Karo Sambhav, Cashify, Noise, Oppo, Qualcomm and Zest Money. It was conceptualised and distributed by BoringBrands, the digital communications agency. The campaign kicked off with a survey to understand smartphone users’ inclination for e-waste recycling.


Commenting on the campaign, Nitin Mathur, Co-founder & CEO, 91Mobiles.com said: “The problem of electronic waste is a global debate today, and a lot of brands have taken up the responsibility to spread awareness about the cause within their ecosystems. Our campaign Pledge to Recycle was focused at reaching out to smartphone users in the country, and build awareness for e-recycling. We would like to thank all partners for joining hands with us. This campaign has been a great success, and we would like to take up such causes more often in the near future.”


Added Aakriti Bhargava, Co-Founder and CEO of BoringBrands: “Having worked with the startup and investor ecosystem for more than nine years now, we understand the need to constantly innovate and create exciting campaigns for brands.”



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