OMI executes ad campaign for Tanishq’s ‘Ahalya’

19 Jul,2019

By A Correspondent


Tanishq has partnered with OMI to launch and execute its latest campaign ‘Ahalya’. The campaign is visible in cities including Delhi, Mumbai, Bengaluru, Chennai, Ahemdabad, Pune, Hyderabad, Kolkata, Lucknow, Chandigarh, Baroda, Agra, Surat, Coimbatore, Indore and Ludhiana.


Speaking on the campaign, Naresh Bhandari, COO, OMI, Laqshya Media Group said: “The exceptional diamond collection and creative has been brilliantly brought alive using this campaign and the handpicked media units has done complete justice to the magnum of the campaign. It very well conveys the message of Tej that every woman possesses and which needs to be realized. We have used our in-house research tool to capture the apt pockets that will ensure a wide reach. A three-week long campaign duration will ensure that the campaign and its message stays back with its TG. I am extremely proud of the team as they are constantly challenging, improving and setting higher benchmarks.”


Added Deepika Tewari, Associate Vice President– Marketing, Jewellery Division at Titan: “We’re launching this exceptional diamond jewellery collection because it reflects the inner fire emanating from the woman who adorns it. The campaign captures the brilliance, scintillation and fire in the diamonds of this collection and is an ode to the beauty of the woman who is her own muse. We hope women enjoy experiencing this collection as much as we enjoyed bringing it to them.”



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