Navneet launches student outreach campaign with its first ever TVC

10 Jul,2019

By A Correspondent


Navneet Education has launched its inaugural TVC in Hinglish and Marathi #ConfidentHarDum and #ConfidentNehmi empowering students to become confident in their daily studies.


Said Devish Gala, Head of Branding, Navneet Education: “Education is a vital aspect in developing an individual and the foundation of nation at large. At Navneet, we have always believed that education is concerned with development and as a result, it shouldn’t be looked upon as a burden. Integrating this belief with our brand’s vision of providing highest quality of educational products and services to customers in the language/medium of their choice, our new campaign #ConfidentHarDum showcases the numerous issues faced by students today and how Navneet as a brand has been a trusted partner in such times. Analysing the overall marketing statistics and the importance of delivering timely communication, we decided to launch our first ever TV campaign considering it gives us the opportunity to connect with our consumers directly and is also a medium of effective communication.”


Added Akshay Samel, Creative Director, The Minimalist: “Instilling a message in the minds of audience becomes a lot easier when they feel connected. Re-establishing quality education, that is slowly becoming by-gone, is the need of the hour. Keeping these things in mind, we developed this insight that is pivotal in enlightening the audience about the role of confidence as well as right study material for students,”



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