#MoreCricket. Sony Sports launches campaign on Windies tour & Ashes

12 Jul,2019

By A Correspondent


Sony Pictures Sports Network (SPSN) launched its campaign, #MoreCricket, for the upcoming India tour of West Indies and the Ashes. With over 275 days of live cricket this financial year, the sports network will serve offer cricket across three channels. The India-WI series in the Caribbean islands and the US starts August 3 to September 3, 2019 and the England and Australia rivalry will be revived from August 1 to September 16, 2019.


Said Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India: “Our campaign, #MoreCricket captures the sentiments of every Indian this monsoon. India has an insatiable appetite for cricket and starting August this year, our viewers can catch the top teams and players in the world in two of the most exciting cricket series on Sony Pictures Sports Network. With over 275 days of live cricket on our network this financial year, we will deliver on our commitment to showcase the best of cricket from around the world starting with the exciting India tour of West Indies and the hard-fought Ashes. This will be followed by multiple series hosted by Cricket Australia, Sri Lanka Cricket, Pakistan Cricket Board and Cricket South Africa which includes amongst others the New Zealand tour of Australia, England tour of South Africa and Australia tour of South Africa.”



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